A question asked by many a person embarking on their first website project - be that a small business 'going online' for the first time or someone starting their first blog! Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is currently a platform inside the Google Marketing Platform brand.
You can use Analytics to:
It's been a while since my last blog post, but I've been very busy!
I am now managing websites for several clients. For those that are WordPress websites, I ensure their themes and plugins are kept up-to-date. For all websites, I also ensure that any required website amendments are made, as well as monitoring their SEO performance using a combination of Google Analytics and SEO SiteCheckup.
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